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Big Brothers Big Sisters of Eastern Missouri is launching an ambitious effort to address a growing challenge:  The need for volunteer mentors to help children in disadvantaged urban neighborhoods. 
The new initiative, called the Urban Expansion Project, seeks to provide mentors for 3,250 children in urban areas over the next four years.  Because the recruitment, screening and support of a Big Brother or Big Sister costs $1,000 per match, the agency is seeking to raise $3,250,000 to fund the new mentor matches.