February 4, 2012

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Public Awareness

The Children’s Trust Fund (CTF) engages in public education campaigns to heighten the awareness and importance of child abuse and neglect prevention. CTF offers a variety of literature including brochures, posters, booklets and videos that support Missouri’s families and their children in making healthy decisions.  CTF continues to look for public education opportunities that work in conjunction with statewide prevention programs to promote child resiliency and reduce risk.

The campaigns are featured on billboard, print, radio and cable television advertisements throughout Missouri:

CTF General Advertisement

Shaken Baby Syndrome (SBS) – Focuses on the dangers and long-term effects associated with shaking a baby and the importance of controlling emotions and having a plan during stressful times created by inconsolable crying.

Safe Crib Safe Sleep – Provides education regarding crib safety to help decrease a child’s chances for injury, overheating, suffocation, strangulation and Sudden Infant Death Syndrome (SIDS).

‘Not Even for a Minute‘ – NEVER Leave Children Unattended In or Around Vehicles: Serves as a reminder that when left alone in a vehicle, even for a short time, a child is in danger of dehydration, overheating, hyperthermia, injury, abduction and death.

Emotional Abuse & Neglect – Promotes realistic expectations from a child and the awareness and prevention of emotional abuse and neglect that can seriously injure a child’s emotional development causing a negative effect on a child’s personality, confidence and ability to form relationships.

Positive Parenting – Provides helpful common sense information for parents and caregivers regarding child development, positive discipline methods, setting family rules, tips on building self-esteem, dealing with temper tantrums and toilet training.  CTF and the Parents As Teachers National Center (PATNC) created a series of positive parenting tips to help everyone better understand and care for infants through pre-school aged children.  The tips are available in electronic format only.

Tax Check-off Program

CTF Specialty License Plate

CTF License Plate Partner Graphics (ads, flyers, posters, logos)

Safety Tips for Home Visitors in Methamphetamine Environments – In response to those who attended the workshop on Methamphetamine (Meth) during the Children’s Trust Fund’s (CTF’s) child abuse and neglect prevention conference in March 2007, CTF has developed an electronic flyer, A Toxic Combination: Children and Methamphetamine (pdf), to assist home visitors in becoming informed and safe as they work with and help families