Children's Trust Fund of Missouri

Missouri's Foundation for Child Abuse Prevention

  • About CTF
    • About CTF
    • Historic Timeline
    • Board of Directors
      • Public Education Resources
      • Learning Resources
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  • About Prevention
    • About Prevention
    • MO Prevention Partners Coalition
    • What is Prevention?
    • What is Child Abuse & Neglect?
    • Resources & Links
    • Training Schedule
    • Prevention Resource Guide
    • Strong Parents, Stable Children Training
    • Strengthening Families Protective Factors
    • ACE Study/Trauma
  • How to Help
    • How to Help
    • CTF Specialty License Plate
    • Tax Check-Off Program
    • Make A Donation
    • Shop Amazon Smile
    • Giving Tuesday
  • Programs
    • Programs
    • CTF Funding Opportunities
    • License Plate Marketing Partners
    • Prevention Grants (Alphabetical)
    • Prevention Grants (By Region)
    • Community-Based Child Abuse Prevention (CBCAP) Federal Grant
    • CTF Discretionary Funds
    • For Our Grantees
  • Public Awareness
    • Public Awareness
    • Videos
    • Donor & Prevention Campaigns
    • Child Abuse Prevention Month
    • Radio Messages
    • Upcoming Events
    • CTF Prevention Conference
    • Text for Parents
  • Materials
    • Materials
    • Order Form
    • Electronic Resources
    • CTF Specialty License Plate Resources
    • Logos/Graphics
    • Banners
    • Ads
    • Spanish Resources

Public Awareness

Picture 19As part of its mission, the Children’s Trust Fund (CTF) engages in public education campaigns to heighten the awareness and importance of child abuse and neglect prevention. CTF provides awareness of various prevention messages through available materials and a comprehensive public education plan.  CTF contracts with Learfield Communications, Inc. and Firehouse Design to develop an annual strategic plan for its advertising/media and public relations/social media campaigns.  The related activity plans include a media mix of print, rack cards, posters, electronic fliers, radio ads, cable TV ads, videos, website, literature design, blogs, news releases, podcasts, transit, Facebook, Twitter and YouTube.

Pulic Relations & Digital Reach Campaign for Missouri CTF from learfieldinteraction

CTF’s donor campaigns promote general awareness of CTF, the sale of its specialty license plate and the tax check-off program.  The prevention campaigns focus on the importance of prevention, Shaken Baby Syndrome (SBS) prevention, safe sleep environments, positive parenting, emotional child abuse and neglect prevention, the dangers of leaving children unattended in or around vehicles, realistic expectations of children and dealing with stress.  CTF continues to look for public education opportunities that work in conjunction with statewide prevention programs to promote child resiliency and reduce risk of child abuse and neglect.

At no charge to Missouri residents and organizations, CTF offers rack cards, posters and DVDs to its partners, state departments, hospitals and other child serving agencies throughout Missouri for training purposes and as general information to share with parents and caregivers.

Go to online Literature Order Form.

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Contact Us

Children's Trust Fund
Harry S Truman Office Building, Room 860
301 West High Street; P.O. Box 1641
Jefferson City, MO 65102-1641
Phone: 573-751-5147
Fax: 573-751-0254
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RESOURCES

Report Child Abuse
ParentLink WarmLine
Safe Haven Call Line
National Parent Helpline
National Center for Missing & Exploited Children
CyberTipLine
State Technical Assistance Team (STAT)
Prevent SBS/Safe Sleep DVD
Positive Parenting Tips
Resources Webpage

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