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COVID-19 Response

 “In the last few months, CTF has been very concerned about Missouri children and families and our long-time partners and grantees who serve them.  We hope this funding will provide a needed boost to agencies that are working so hard to prevent child abuse and neglect.”— Emily van Schenkhof, CTF Executive Director

The Children’s Trust Fund (CTF) Board of Directors understands that the current situation with COVID-19 is making delivering prevention services to families more difficult at a time when the risk for child maltreatment is increasing.  During this time of crisis, CTF felt compelled to respond to COVID-19 from a Program and Public Education perspective to help meet the critical needs of its partners to help their families and communities and to promote resources to build and encourage resiliency in families.

Public Education

Children’s Trust Fund sponsored and partnered with the following public education campaigns to enhance overall statewide reach during the Covid-19 Pandemic.

  • CTF Seek Help Prevention Campaign
    > Focus: Normalize parental stress and encourage the social norm that it is ok for parents to ask for help
    Banner ad
    >Suggested social media posts:
    • “Parenting is hard. It’s ok to feel overwhelmed. It’s OK to ask for help. Everyone needs help sometimes.  Call the ParentLink” WarmLine > 800.552.8522 
    • “Parenting is hard. Everyone needs help sometimes. Call someone you trust…your mom, sister, friend, doctor. Call the ParentLink” WarmLine > 800.552.8522 
  • Missouri KidsFirst #Essential4Kids Campaign
    > Focus – Promote the MKF #Essential4Kids campaign encouraging people to be mindful of children’s well-being during COVID-19 and to call the Missouri Child Abuse/Neglect Hotline as necessary
    >Suggested social media posts:
    • “We are ALL #Essential4Kids. If you see children, virtually or in person, please be mindful of their well-being during this #COVID19 crisis. Suspect child abuse? Call 800-392-3738” 
    • With schools closed and activities cancelled, the adults who normally report child abuse & neglect aren’t there to see it. Your responsibility has never been greater. We are ALL #Essential4Kids. Suspect child abuse? Call 800-392-3738″
  • ParentLink WarmLine Campaign
    > Focus:  Promote the ParentLink WarmLine to people needing parenting advice/information especially during stressful times

    >Suggested social media posts:
    • “ParentLink is still here, engaging Missouri families and promoting optimal development, even during these challenging times.”
    • Everyone needs a little support now and then! The ParentLink Warmline can help! Please call 800.552.8522 or visit to find a variety of resources and support services that are right for your family.”

Help us spread the word!  

Please visit the following social media platforms and share/retweet the related posts:
• ParentLink Facebook > ParentLink
• MKF Facebook > Missouri KidsFirst
• MKF Twitter > @MOKidsFirst
• CTF Facebook > Missouri’s Children’s Trust Fund
• CTF Twitter > @MissouriCTF


CDC COVID-19 – Stress and Coping

Children’s Trust Fund Alliance  Responding to Family Needs During COVID-19

Prevent Child Abuse America (PCAA) – Coronavirus Tips & Resources for Parents, Children, Educators & Others